Roadmap for science communication

So you are keen on telling the world about your science? 
Download the roadmap (full version) here

=>You’re a social media geek?
Use Twitter, Facebook, LinkedIn and the like to spread your love of science. Social media can be a quick and efficient way to reach varied audiences. Follow and mention @VIBLifeSciences and @ditisbiotech and become part of VIB’s online community.

=> Kids are your favorite audience?
We agree! VIB’s Science on the move brings you into the classroom. With home, garden and kitchen tools, you can do all kinds of experiments to introduce children to the wonderful world of science. Most universities also offer Children’s University programs designed to incorporate science and technology with a healthy dose of fun. Look for inspiration on the VIB website.

=> Not shy of the spotlight and can handle a bit of competition?
Take central stage in science communication battles like FameLab, the Flemish PhD Cup and the Science Battle. Or share your big idea on a TEDx stage.

=> A budding artist?
A picture paints a thousand words. Use your pictures, drawings or videos to explain your research via Instagram, Youtube, SnapChat and other platforms. Images grab attention, explain intricate concepts, help educate, and inspire.

  => A hidden literary talent?
Share your insight and original point of view via blogs or opinion pieces. Rely on VIB’s communications team to get your piece into the papers.  They can also spread the news via their social media channels. Or contribute to websites such as The Conversation by writing articles on your subject of expertise.

=> Big news?
Contact VIB’s communications team to work out the optimal media strategy.

 => Looking to communicate science more broadly?
An easy step involves Wikipedia. Wikipedia is a frequent first stop for researchers, students, and the public. The world’s largest free encyclopedia, Wikipedia is also one of the most popular websites in terms of traffic. Help to improve the platform and edit the Wikipedia pages in your area of expertise. If you edit a page to include results from your research, your audience will likely expand.
Or share your knowledge with a large audience on the website (in Dutch), where young and old post science questions.

=> A vocal type?
Show off your storytelling skills and record a podcast. Contextualize your research projects and explain why your science matters. Many free resources for sound editing and posting and archiving podcast episodes exist.

=> Favor the hands-on approach?
Participate in events like VIB’s Biotech Day and Science Day and open the doors of your laboratory to visitors. These events allow you to promote your research activities to various audiences.

=> Got a great idea for a citizen science project?
Get the public involved and contact VIB’s communications team to promote your project via You can also register your project on

 => Proud of your work at VIB?
Great! Your friends and family are eager to hear about it. You can find lots of background information on to back your speeches and discussions.

=> Want to help shape policy?
Communicating science to policy-makers can be done through individual initiatives or by joining organizations like Sense about Science.